WE’RE BUILDING
THE FUTURE OF
SPORTS.
One Student
At A Time.
THE FUTURE OF
SPORTS.
One Student
At A Time.
Learn More
About Athletech Academy
Built Different,
On Purpose.
On Purpose.
Where grit, innovation, and opportunity meet.
At Athletech Academy, we do more than prepare elite athletes—we build future-ready students through an interdisciplinary model that blends academic excellence, athletic development, and hands-on industry experience.
Unlike traditional academies focused solely on sport, our model blends elite athletic development with leadership training, entrepreneurship, NIL education, and real-world career preparation. Located in Detroit, Michigan and built for a new era, we intentionally serve students who need flexible schedules, personalized learning, and access to a full sports ecosystem—on and off the field.
INTEGRITY
INNOVATION
ACCOUNTABILITY
AUTHENTICITY
LEADERSHIP
INTENTIONALITY
The Athletech Experience
Athletech Academy is building the next era of sports.
We don’t just develop elite athletes—we build the ecosystem around them. From sports agents to data scientists, our model connects students to real-world careers with hands-on experience, professional mentorship, and pathways that power the future of sports.
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Powered
by Passion,
Driven by Data
by Passion,
Driven by Data
We’re in a new era of sports—where NIL, digital platforms, and global viewership are transforming the industry at every level.
Athletech Academy exists to meet this moment—developing the next generation of athletes, creators, and sports professionals through a future-ready education model built for the realities of today’s game and tomorrow’s industry
$635B
sports industry by 2029
The Business Research Company (2025). Global sports market size projected to reach US $635.42 billion by 2029, growing at a CAGR of 5.8%.
60K+
new sports jobs by 2029
U.S. Bureau of Labor Statistics. (2025). Employment of entertainment and sports occupations projected to grow 7%, or approximately 60,600 new jobs, by 2029.
$2.6B
sports industry by 2029
Opendorse. (2024). NIL market trends and insights: Annual athlete earnings and deal averages. Retrieved from
OUR APPROACH
A Tech-First Education for the Next Era of Sports
Our curriculum empowers students to chart their own path—whether that’s earning an athletic scholarship, securing admission to a top university, or stepping directly into sports-related careers. Athletech Academy blends academic excellence with hands-on training, helping students and brands meet the future of sports head-on.
stay informed
OUR APPROACH
A Tech-First Education for the Next Era of Sports
Our curriculum empowers students to chart their own path—whether that’s earning an athletic scholarship, securing admission to a top university, or stepping directly into sports-related careers. Athletech Academy blends academic excellence with hands-on training, helping students and brands meet the future of sports head-on.
stay informed
Our Curriculum
Your Path.
Our Playbook.
Our Playbook.
A personalized curriculum built for today’s student-athlete—with real classes, real outcomes, and a clear path to success in sport and life.
personalized
Unleashing creativity, independence, and entrepreneurial spirit
Athlete business incubator
An interdisciplinary program that allows students to develop small business ideas and pitch for funding.
Build your own brand studio
Students create their own individual content portfolios and learn best practices for digital content production.
AI Marketing, NIL & Media Lab
Students explore real-world marketing and content challenges using AI tools—focusing on NIL optimization, graphic design, and campaign strategy.
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College Prep
Elevating academic excellence for competitive college success
AP & dual enrollment courses
Students will have access to traditional AP courses through dual enrollment programs with local universities.
Math & finance with an NIL lens
Students apply algebra and statistics to NIL contracts, budgeting, and brand finance, preparing them for real-world decision-making.
AI College Readiness Pod
Seminars guiding athletes and families through common essay questions, application best practices, and college recruiting with a focus on NIL support.
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Sports Career
Building real-world skills
for the business of sport
for the business of sport
Sports media learning track
Hands-on training in podcasting, sideline reporting, editing, and commentary using local sporting events.
Student-run marketing agency
Students recruit businesses, review client briefs, and create marketing collateral on behalf of real clients and small businesses.
AI Innovation & Sport Science Hub
Hackathons and hands-on projects challenge students to solve NIL and data science problems using tech-based solutions.
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Student Non-Discrimination Policy
Athletech Academy does not discriminate on the basis of race, color, national origin, ethnicity, religion, gender, gender identity, sexual orientation, disability, age, or any other characteristic protected by law in its admissions policies, educational programs, or any other school-administered activities.
Our Advisory Board
Built Different,
On Purpose.
On Purpose.
Former athletes and industry leaders with Midwestern roots, bold visions, and a shared commitment to advancing student-athlete outcomes—on and off the field.
"When my playing days ended, my world turned upside down—but that experience became my mission: to reshape education so every student learns how to excel and be exceptional both on and off the court."
Chloe Barnes-Henderson
Founder & CEO
at The Athletech Academy
"As a former Division I football student-athlete at Michigan State, I know firsthand the power of education, leadership, and opportunity—and that’s why I’m so proud to help build Athletech Academy in Detroit, a city whose spirit and resilience inspire me every day."
Ashton Henderson
Senior Deputy AD / COO
at George Mason University
"Detroit is the perfect home for Athletech Academy because this city has always been a hub for innovation, grit, and greatness."
Murphy
Senior Sales Consultant
at Google
"I'm honored to support Athletech Academy because it’s not just building athletes, but entrepreneurs, leaders, and change-makers that the city of Detroit and the state of Michigan can be proud of."
Jermaine Ruffin
SVP of Neighborhoods
at Invest Detroit
“As a former football student-athlete at Michigan State, Athletech Academy excites me because it puts Michigan and the city of Detroit on the map as a leader in sports education and innovation.”
Travis Key
COO at the Pro Athlete Community (PAC)
"I'm inspired by Athletech Academy because I believe it represents the future of education—practical, inclusive, and forward-looking."
Dr. Anna Grace Rollins
Assistant Principal,
at The Leadership School
"I chose to serve on the Advisory Board of Athletech Academy because its mission aligns with the future of the sports and creator economy—developing students who are prepared to lead at the intersection of education, athletics, and innovation."
Ryan Schram
Managing Partner,
Particle Wave.
"Working with Athletech Academy excites me because it creates pathways for young people to succeed in the business of sports while staying true to who they are on and off the field."
Lamarr Pottinger
Director, Performance & Organizational Development
at the Detroit Pistons.
"I am honored to serve on the Advisory Board of Athletech Academy because it reflects Detroit’s spirit of resilience and innovation—creating new pathways for the next generation of student-athletes and leaders in the city I love."
Christina Ware
Executive, Government Services at TEKSystems.
"I chose to support Athletech Academy because it teaches students the same discipline and resilience I gained on the field as a Division One football player at the University of Wisconsin —and prepares them to build lasting success beyond the game."
Ethan Hemer
Director of Development at Michigan State University.
When will Athletech Academy officially open for students?
What academic and athletic programs will be offered at launch?
Will there be summer camps or pre-launch programs that my student can join?
When does the admissions process begin, and how do we apply?
What makes Athletech Academy different from other schools and academies?
How can I sign up to receive updates about the Academy’s progress?
Where can I donate or support Athletech Academy’s launch?
How can families and the community get involved in building the Academy?
Frequently
Asked Questions
Asked Questions
